Project:
Hollywood Park
vision:
To create a connected community that empowers all guests to discover and curate seamless adventures.
Problem:
We embarked on a mission to forge an MVP app for Sofi Stadium within the Hollywood Park, empowering guests to seamlessly discover events, procure tickets, enjoy promotions, and effortlessly navigate the massive stadium. To accommodate the expansive future and scope of Hollywood Park's diverse districts, the app demanded a rock-solid scalable foundation.
Approach:
We stepped up to the plate after the discovery team's brainstorming sessions, workshops, and early concept exploration to bring their ideas down to earth. After they dreamt up concepts and mapped out user journeys, we were the ones rolling up our sleeves and putting those plans to the test with Ticketmaster, Square, and Maps People. Once we had a reality check on what was feasible, we set realistic expectations with Hollywood Park stakeholders. With these new requirements in hand, the design team got to work establishing a functional design system, complete with components dynamic, static, authorable elements and new style guide to tie it all together.
my role:
I collaborated daily with engagement, functional, product, and engineering managers to craft meticulous design requirements. In addition, I provided strategic direction to product designers, ensuring that every feature resonated with the overarching goals of stakeholders from Hollywood Park, Sofi Stadium, LA Chargers, LA Rams, and our internal Deloitte teams.
deliverables:
iOS & Android MVP App
Page & Component Templates
Design System
Content Authoring Guidance
team:
Jeremy Tittle
Engagement Manager
Sam Caplan
Design Manager
Saaket Unadkat
Principle Designer
Vince Gonska
Lead Designer
Ambra Tiezen
Designer
Mac Maynes
Designer
Project:
Hollywood Park
vision:
To create a connected community that empowers all guests to discover and curate seamless adventures.
Problem:
We embarked on a mission to forge an MVP app for Sofi Stadium within the Hollywood Park, empowering guests to seamlessly discover events, procure tickets, enjoy promotions, and effortlessly navigate the massive stadium. To accommodate the expansive future and scope of Hollywood Park's diverse districts, the app demanded a rock-solid scalable foundation.
Approach:
We stepped up to the plate after the discovery team's brainstorming sessions, workshops, and early concept exploration to bring their ideas down to earth. After they dreamt up concepts and mapped out user journeys, we were the ones rolling up our sleeves and putting those plans to the test with Ticketmaster, Square, and Maps People. Once we had a reality check on what was feasible, we set realistic expectations with Hollywood Park stakeholders. With these new requirements in hand, the design team got to work establishing a functional design system, complete with components dynamic, static, authorable elements and new style guide to tie it all together.
my role:
I collaborated daily with engagement, functional, product, and engineering managers to craft meticulous design requirements. In addition, I provided strategic direction to product designers, ensuring that every feature resonated with the overarching goals of stakeholders from Hollywood Park, Sofi Stadium, LA Chargers, LA Rams, and our internal Deloitte teams.
deliverables:
iOS & Android MVP App
Page & Component Templates
Design System
Content Authoring Guidance
team:
Jeremy Tittle
Engagement Manager
Sam Caplan
Design Manager
Saaket Unadkat
Principle Designer
Vince Gonska
Lead Designer
Ambra Tiezen
Designer
Mac Maynes
Designer
Project:
Hollywood Park
vision:
To create a connected community that empowers all guests to discover and curate seamless adventures.
Problem:
We embarked on a mission to forge an MVP app for Sofi Stadium within the Hollywood Park, empowering guests to seamlessly discover events, procure tickets, enjoy promotions, and effortlessly navigate the massive stadium. To accommodate the expansive future and scope of Hollywood Park's diverse districts, the app demanded a rock-solid scalable foundation.
Approach:
We stepped up to the plate after the discovery team's brainstorming sessions, workshops, and early concept exploration to bring their ideas down to earth. After they dreamt up concepts and mapped out user journeys, we were the ones rolling up our sleeves and putting those plans to the test with Ticketmaster, Square, and Maps People. Once we had a reality check on what was feasible, we set realistic expectations with Hollywood Park stakeholders. With these new requirements in hand, the design team got to work establishing a functional design system, complete with components dynamic, static, authorable elements and new style guide to tie it all together.
my role:
I collaborated daily with engagement, functional, product, and engineering managers to craft meticulous design requirements. In addition, I provided strategic direction to product designers, ensuring that every feature resonated with the overarching goals of stakeholders from Hollywood Park, Sofi Stadium, LA Chargers, LA Rams, and our internal Deloitte teams.
deliverables:
iOS & Android MVP App
Page & Component Templates
Design System
Content Authoring Guidance
team:
Jeremy Tittle
Engagement Manager
Sam Caplan
Design Manager
Saaket Unadkat
Principle Designer
Vince Gonska
Lead Designer
Ambra Tiezen
Designer
Mac Maynes
Designer
Principles
Principles
Principles
Delivering a vision built on principles.
The Hollywood Park Stadium App is like the ultimate guidebook for navigating the vastness of Stadium and all its future districts. In a place where everything feels larger than life, we aim to make the digital experience feel like a cozy pair of slippers—convenient and familiar, with everything at your fingertips. Our Experience Principles serve as our guiding light, ensuring every aspect, from architecture to micro-interactions, is on point.
Delivering a vision built on principles.
The Hollywood Park Stadium App is like the ultimate guidebook for navigating the vastness of Stadium and all its future districts. In a place where everything feels larger than life, we aim to make the digital experience feel like a cozy pair of slippers—convenient and familiar, with everything at your fingertips. Our Experience Principles serve as our guiding light, ensuring every aspect, from architecture to micro-interactions, is on point.
Delivering a vision built on principles.
The Hollywood Park Stadium App is like the ultimate guidebook for navigating the vastness of Stadium and all its future districts. In a place where everything feels larger than life, we aim to make the digital experience feel like a cozy pair of slippers—convenient and familiar, with everything at your fingertips. Our Experience Principles serve as our guiding light, ensuring every aspect, from architecture to micro-interactions, is on point.
Tailored Navigation
When visiting Hollywood Park, guests should feel like the savviest people in the district. With the app in hand, guests unlock the best navigation in the stadium and district, with informed guidance and optimized routes. Find My Seat, Find My Car, Find My Friends.
Tailored Navigation
When visiting Hollywood Park, guests should feel like the savviest people in the district. With the app in hand, guests unlock the best navigation in the stadium and district, with informed guidance and optimized routes. Find My Seat, Find My Car, Find My Friends.
Tailored Navigation
When visiting Hollywood Park, guests should feel like the savviest people in the district. With the app in hand, guests unlock the best navigation in the stadium and district, with informed guidance and optimized routes. Find My Seat, Find My Car, Find My Friends.
Stay in the Moment
Balancing friends, family, tickets, and plans is a lot to juggle on a day in the district. From parking management to bathroom wait times – our app sweats the small stuff. That way, guests can focus on their LA moment and not management. Easy Parking Payments, Best Bathrooms.
Stay in the Moment
Balancing friends, family, tickets, and plans is a lot to juggle on a day in the district. From parking management to bathroom wait times – our app sweats the small stuff. That way, guests can focus on their LA moment and not management. Easy Parking Payments, Best Bathrooms.
Stay in the Moment
Balancing friends, family, tickets, and plans is a lot to juggle on a day in the district. From parking management to bathroom wait times – our app sweats the small stuff. That way, guests can focus on their LA moment and not management. Easy Parking Payments, Best Bathrooms.
No Dull Days
With access to all events and programs, the app helps guests to plan with purpose. Our experience crafts intelligent itineraries that are curated to a guest’s taste and accommodates the preferences of their friends and kids in tow. Smart Day Planner, Favorite Places
No Dull Days
With access to all events and programs, the app helps guests to plan with purpose. Our experience crafts intelligent itineraries that are curated to a guest’s taste and accommodates the preferences of their friends and kids in tow. Smart Day Planner, Favorite Places
No Dull Days
With access to all events and programs, the app helps guests to plan with purpose. Our experience crafts intelligent itineraries that are curated to a guest’s taste and accommodates the preferences of their friends and kids in tow. Smart Day Planner, Favorite Places
Events
Events
Events
Adventure Time!
Picture this: an endless scroll view, conveniently sliced up by dates. And hey, if you're feeling fancy, we've got these big, flashy event cards reserved exclusively for the premium stuff. Because why settle for anything less than the best, right?
Adventure Time!
Picture this: an endless scroll view, conveniently sliced up by dates. And hey, if you're feeling fancy, we've got these big, flashy event cards reserved exclusively for the premium stuff. Because why settle for anything less than the best, right?
Adventure Time!
Picture this: an endless scroll view, conveniently sliced up by dates. And hey, if you're feeling fancy, we've got these big, flashy event cards reserved exclusively for the premium stuff. Because why settle for anything less than the best, right?
(scroll me)
(scroll me)
(scroll me)
Event Details
Behold the event detail page: designed to make guests feel like they're on a seamless journey from their living room to their overpriced seat. They can splurge on merch, pay through the nose for parking, navigate to their designated spot, and finally plop down in their seat, all with minimal effort and maximum expense.
Event Details
Behold the event detail page: designed to make guests feel like they're on a seamless journey from their living room to their overpriced seat. They can splurge on merch, pay through the nose for parking, navigate to their designated spot, and finally plop down in their seat, all with minimal effort and maximum expense.
Event Details
Behold the event detail page: designed to make guests feel like they're on a seamless journey from their living room to their overpriced seat. They can splurge on merch, pay through the nose for parking, navigate to their designated spot, and finally plop down in their seat, all with minimal effort and maximum expense.
Event Authorability
When it came to events, we didn't play favorites. We treated authorship and dynamic data like the dynamic duo they are, giving them both the spotlight they deserved. Our secret sauce? Flexible components that could tap into both our CMS and Ticketmaster's API. And just to add a little flair, we sprinkled in some color theming, ensuring that event cards and detail pages stayed on-brand with a consistent color palette.
Event Authorability
When it came to events, we didn't play favorites. We treated authorship and dynamic data like the dynamic duo they are, giving them both the spotlight they deserved. Our secret sauce? Flexible components that could tap into both our CMS and Ticketmaster's API. And just to add a little flair, we sprinkled in some color theming, ensuring that event cards and detail pages stayed on-brand with a consistent color palette.
Event Authorability
When it came to events, we didn't play favorites. We treated authorship and dynamic data like the dynamic duo they are, giving them both the spotlight they deserved. Our secret sauce? Flexible components that could tap into both our CMS and Ticketmaster's API. And just to add a little flair, we sprinkled in some color theming, ensuring that event cards and detail pages stayed on-brand with a consistent color palette.
Event Color Themes
Event Color Themes
Event Color Themes
Applied Color Theme
Applied Color Theme
Applied Color Theme
VIP treatment!
We rolled out the red carpet for Rams & Chargers season ticket holders, along with our exclusive ticket holders, giving them their very own custom color themes. Because why blend in when you can stand out, right?
VIP treatment!
We rolled out the red carpet for Rams & Chargers season ticket holders, along with our exclusive ticket holders, giving them their very own custom color themes. Because why blend in when you can stand out, right?
VIP treatment!
We rolled out the red carpet for Rams & Chargers season ticket holders, along with our exclusive ticket holders, giving them their very own custom color themes. Because why blend in when you can stand out, right?
Stadium Map
Stadium Map
Stadium Map
Directory & Wayfinding
We teamed up with Maps People to craft a top-notch map experience, ensuring users could effortlessly locate not only their next greasy glizzy but also the nearest bathroom—because what goes in must come out, right?
Directory & Wayfinding
We teamed up with Maps People to craft a top-notch map experience, ensuring users could effortlessly locate not only their next greasy glizzy but also the nearest bathroom—because what goes in must come out, right?
Directory & Wayfinding
We teamed up with Maps People to craft a top-notch map experience, ensuring users could effortlessly locate not only their next greasy glizzy but also the nearest bathroom—because what goes in must come out, right?
Event Details
With the power of Square's mobile ordering and back-of-house restaurant capabilities at our fingertips, we delivered a concessions experience that's as smooth as a quarterback's pass. Our concessions view was crafted to handle dynamic venue and menu content effortlessly, with the added bonus of on-the-fly editing from the back-of-house CMS. Because let's face it, hungry fans don't have time for long lines or outdated menus!
