







Principle Product designer
Vincent Gonska
The TLDR:
As a Product Designer with a love for functional design, I specialize in crafting products that don't just look pretty—they make life easier. Think of me as an engineer’s designer; I get into the nitty-gritty of platforms to make sure the folks in engineering can breathe a little easier. With a robust track record of launching MVPs, I thrive in the trenches of cross-functional and cross-organizational teamwork. Navigating ambiguous conditions—I add clarity and drive where others might see chaos. Whether flying solo or leading peers, I keep an eye on the details while never losing sight of the bigger strategic picture, ensuring that we’re not just busy but effective.
Choosing to work with Vince is like opting to use all lowercase. It’s an unusual choice. But I’d do it again.
Mac
product designer
Choosing to work with Vince is like opting to use all lowercase. It’s an unusual choice. But I’d do it again.
Mac
product designer
Choosing to work with Vince is like opting to use all lowercase. It’s an unusual choice. But I’d do it again.
Mac
product designer
Choosing to work with Vince is like opting to use all lowercase. It’s an unusual choice. But I’d do it again.
Mac
product designer
No designer in Seattle has so consistently lowered the bar.
Ben
Principal Product Designer
No designer in Seattle has so consistently lowered the bar.
Ben
Principal Product Designer
No designer in Seattle has so consistently lowered the bar.
Ben
Principal Product Designer
No designer in Seattle has so consistently lowered the bar.
Ben
Principal Product Designer
Side Quests
Side Quests
Side Quests
Side Quests
I'm a hardcore gamer and a seasoned 10-year member of the Alliance in World of Warcraft. Currently, I'm busy liberating the galaxy in Hell Divers 2 with my crew of freedom-loving hell divers. When I peel myself away from the screen, I dive into my home-brew D&D campaign, where two interconnected groups constantly influence each other's stories.
I also dabble in the third dimension—sculpting in Nomad, conjuring objects from my Elegoo 3D printer, and bringing my resin creations to life with a splash of color. When I'm not embracing my inner nerd, you might catch me shredding the scenic paved trails around Seattle on my skateboard.
But let’s be real, my adventures were more frequent before Ripley burst onto the scene. Now, at the grand age of 14 months, this little tyke hijacks all my free time, and honestly, I wouldn’t have it any other way.
Spellbook
Spellbook
Spellbook
Spellbook
Skills & Abilities
Skills & Abilities
Skills & Abilities
Skills & Abilities
Scalable & Modular Design Systems
Scalable & Modular Design Systems
Scalable & Modular Design Systems
Scalable & Modular Design Systems
responsive web design
responsive web design
responsive web design
responsive web design
Mobile & Native App Design
Mobile & Native App Design
Mobile & Native App Design
Mobile & Native App Design
Accessibility Focused
Accessibility Focused
Accessibility Focused
Accessibility Focused
End-to-End Experience Journeys
End-to-End Experience Journeys
End-to-End Experience Journeys
End-to-End Experience Journeys
Service Design
Service Design
Service Design
Service Design
UX & UI Design
UX & UI Design
UX & UI Design
UX & UI Design
Information Architecture
Information Architecture
Information Architecture
Information Architecture
Wireframing
Wireframing
Wireframing
Wireframing
Prototyping
Prototyping
Prototyping
Prototyping
Interaction Design
Interaction Design
Interaction Design
Interaction Design
Research & Testing
Research & Testing
Research & Testing
Research & Testing
Creative Direction
Creative Direction
Creative Direction
Creative Direction
Peer Leadership & Mentorship
Peer Leadership & Mentorship
Peer Leadership & Mentorship
Peer Leadership & Mentorship
Project Estimations (Resources, Time, & Cost)
Project Estimations (Resources, Time, & Cost)
Project Estimations (Resources, Time, & Cost)
Project Estimations (Resources, Time, & Cost)
Stakeholder Handholding ;)
Stakeholder Handholding ;)
Stakeholder Handholding ;)
Stakeholder Handholding ;)
Define Long-Term Strategy & Short-Term Tactics
Define Long-Term Strategy & Short-Term Tactics
Define Long-Term Strategy & Short-Term Tactics
Define Long-Term Strategy & Short-Term Tactics
Partnering with Cross-Functional Teams & Cross-Organization Teams
Partnering with Cross-Functional Teams & Cross-Organization Teams
Partnering with Cross-Functional Teams & Cross-Organization Teams
Partnering with Cross-Functional Teams & Cross-Organization Teams
Confident Communicator
Confident Communicator
Confident Communicator
Confident Communicator
Rich Experience in Creating MVPs.
Rich Experience in Creating MVPs.
Rich Experience in Creating MVPs.
Rich Experience in Creating MVPs.
Tools
Tools
Tools
Tools
Figma & FigJam
Figma & FigJam
Figma & FigJam
Figma & FigJam
Sketch
Sketch
Sketch
Sketch
Photoshop
Photoshop
Photoshop
Photoshop
After Effects
After Effects
After Effects
After Effects
Premier
Premier
Premier
Premier
Framer
Framer
Framer
Framer
Principle
Principle
Principle
Principle
Illustrator
Illustrator
Illustrator
Illustrator
After college I applied to work at the same firm he was working because I wanted to punch him in the face.
Johnathan
Illustrator
After college I applied to work at the same firm he was working because I wanted to punch him in the face.
Johnathan
Illustrator
After college I applied to work at the same firm he was working because I wanted to punch him in the face.
Johnathan
Illustrator
After college I applied to work at the same firm he was working because I wanted to punch him in the face.
Johnathan
Illustrator
Having worked alongside Vince for a number of years I can confidently say that his unique problem-solving ability is unparalleled because he is the worst.
Kiki
Project Manager
Having worked alongside Vince for a number of years I can confidently say that his unique problem-solving ability is unparalleled because he is the worst.
Kiki
Project Manager
Having worked alongside Vince for a number of years I can confidently say that his unique problem-solving ability is unparalleled because he is the worst.
Kiki
Project Manager
Previous Adventures
Previous Adventures
Previous Adventures
AT&T
AT&T
AT&T
Contract • Product Designer
2025
—
Present
Led design strategy and execution for key features within Traffic & Growth, including the message center, push notifications, communication governance, and optimizing user engagement through AI.
Contributed with internal security teams to migrate and enhance broadband security features into a flagship application.
Defined upfront strategy and information architecture, ensuring consistency, scalability, and intuitive navigation across complex feature sets.
Contract • Product Designer
2025
—
Present
Led design strategy and execution for key features within Traffic & Growth, including the message center, push notifications, communication governance, and optimizing user engagement through AI.
Contributed with internal security teams to migrate and enhance broadband security features into a flagship application.
Defined upfront strategy and information architecture, ensuring consistency, scalability, and intuitive navigation across complex feature sets.
Contract • Product Designer
2025
—
Present
Led design strategy and execution for key features within Traffic & Growth, including the message center, push notifications, communication governance, and optimizing user engagement through AI.
Contributed with internal security teams to migrate and enhance broadband security features into a flagship application.
Defined upfront strategy and information architecture, ensuring consistency, scalability, and intuitive navigation across complex feature sets.
Evidence Based Practice Institute

Evidence Based Practice Institute

Evidence Based Practice Institute

Lead Product Designer
2021
—
2024
Led the design team in developing comprehensive suicide prevention software, achieving a 95% participation score and a 4.5 usefulness rating.
Established a scalable central design system across multiple products, enhancing design consistency and efficiency.
Spearheaded the recruitment and mentorship of top design talent, fostering a culture of creativity and excellence.
Collaborated with clinical experts, engineers, and external specialists to translate therapy protocols into engaging digital experiences.
Defined and implemented brand strategy and content standards, resulting in better brand consistency across products and increased user trust.
Lead Product Designer
2021
—
2024
Led the design team in developing comprehensive suicide prevention software, achieving a 95% participation score and a 4.5 usefulness rating.
Established a scalable central design system across multiple products, enhancing design consistency and efficiency.
Spearheaded the recruitment and mentorship of top design talent, fostering a culture of creativity and excellence.
Collaborated with clinical experts, engineers, and external specialists to translate therapy protocols into engaging digital experiences.
Defined and implemented brand strategy and content standards, resulting in better brand consistency across products and increased user trust.
Lead Product Designer
2021
—
2024
Led the design team in developing comprehensive suicide prevention software, achieving a 95% participation score and a 4.5 usefulness rating.
Established a scalable central design system across multiple products, enhancing design consistency and efficiency.
Spearheaded the recruitment and mentorship of top design talent, fostering a culture of creativity and excellence.
Collaborated with clinical experts, engineers, and external specialists to translate therapy protocols into engaging digital experiences.
Defined and implemented brand strategy and content standards, resulting in better brand consistency across products and increased user trust.
Deloitte Digital

Deloitte Digital

Deloitte Digital

Senior Product Designer
2018
—
2021
Led the design for a direct-to-consumer e-commerce platform that generated $228M in FY20 and is projected to grow to $1.5B as it expands into the EU. Led the design of high-impact solutions that balanced immediate customer needs with long-term product vision, successfully delivering over 20 MVPs.
Collaborated with stakeholders to refine and perfect the end-customer experience, ensuring that products were accessible, responsive, and bug-free at release.
Served as a Studio Craft Lead, managing resource allocation and team growth, ensuring designers aligned with project objectives and effectively utilized their skills.
Provided mentorship and guidance to design teams, fostering a collaborative environment focused on growth and high-quality outcomes.
Senior Product Designer
2018
—
2021
Led the design for a direct-to-consumer e-commerce platform that generated $228M in FY20 and is projected to grow to $1.5B as it expands into the EU. Led the design of high-impact solutions that balanced immediate customer needs with long-term product vision, successfully delivering over 20 MVPs.
Collaborated with stakeholders to refine and perfect the end-customer experience, ensuring that products were accessible, responsive, and bug-free at release.
Served as a Studio Craft Lead, managing resource allocation and team growth, ensuring designers aligned with project objectives and effectively utilized their skills.
Provided mentorship and guidance to design teams, fostering a collaborative environment focused on growth and high-quality outcomes.
Senior Product Designer
2018
—
2021
Led the design for a direct-to-consumer e-commerce platform that generated $228M in FY20 and is projected to grow to $1.5B as it expands into the EU. Led the design of high-impact solutions that balanced immediate customer needs with long-term product vision, successfully delivering over 20 MVPs.
Collaborated with stakeholders to refine and perfect the end-customer experience, ensuring that products were accessible, responsive, and bug-free at release.
Served as a Studio Craft Lead, managing resource allocation and team growth, ensuring designers aligned with project objectives and effectively utilized their skills.
Provided mentorship and guidance to design teams, fostering a collaborative environment focused on growth and high-quality outcomes.
Product Designer
2017
—
2018
Quickly transitioned from a visual designer to a UX/Product Designer, applying graphic design and branding skills to create intuitive interfaces.
Contributed to the successful launch of several projects by quickly developing UX and product design skills.
Product Designer
2017
—
2018
Quickly transitioned from a visual designer to a UX/Product Designer, applying graphic design and branding skills to create intuitive interfaces.
Contributed to the successful launch of several projects by quickly developing UX and product design skills.
Product Designer
2017
—
2018
Quickly transitioned from a visual designer to a UX/Product Designer, applying graphic design and branding skills to create intuitive interfaces.
Contributed to the successful launch of several projects by quickly developing UX and product design skills.
Girvin

Girvin

Girvin

Senior Designer
2013
—
2016
Led the rebranding of Emerald Nuts’ brand strategy, recognized as one of the best rebrands of the year by BrandNew and Business Newsweek.
Led brand repositioning for Kettle Chips to better connect with consumers who care about quality foods, health, and environmental impact, resulting in increased brand awareness and growth within new market segments.
Developed brand strategies and visual identities for numerous companies, aligning brands with business objectives.
Senior Designer
2013
—
2016
Led the rebranding of Emerald Nuts’ brand strategy, recognized as one of the best rebrands of the year by BrandNew and Business Newsweek.
Led brand repositioning for Kettle Chips to better connect with consumers who care about quality foods, health, and environmental impact, resulting in increased brand awareness and growth within new market segments.
Developed brand strategies and visual identities for numerous companies, aligning brands with business objectives.
Senior Designer
2013
—
2016
Led the rebranding of Emerald Nuts’ brand strategy, recognized as one of the best rebrands of the year by BrandNew and Business Newsweek.
Led brand repositioning for Kettle Chips to better connect with consumers who care about quality foods, health, and environmental impact, resulting in increased brand awareness and growth within new market segments.
Developed brand strategies and visual identities for numerous companies, aligning brands with business objectives.
Designer
2012
—
2013
Created brand guides, custom typefaces, and logo redesigns for small and large businesses.
Developed websites and printed collateral, enhancing brand communication and engagement.
Designer
2012
—
2013
Created brand guides, custom typefaces, and logo redesigns for small and large businesses.
Developed websites and printed collateral, enhancing brand communication and engagement.
Designer
2012
—
2013
Created brand guides, custom typefaces, and logo redesigns for small and large businesses.
Developed websites and printed collateral, enhancing brand communication and engagement.
Education
Education
Education
The Art Institutes

The Art Institutes

The Art Institutes

BFA, graphic design
2008
—
2012
BFA, graphic design
2008
—
2012
BFA, graphic design
2008
—
2012
Vince? I mean he’s fine. Nothing special.
Emma
UX researcher
Vince? I mean he’s fine. Nothing special.
Emma
UX researcher
Vince? I mean he’s fine. Nothing special.
Emma
UX researcher
Partnerships
Partnerships
Partnerships

